ClubYada
A space to rekindle the flame of words — online book club and writing workshops
The Showcase Website
A cream & gold art direction on a paper-grain background, carried by Fraunces serif for display and Karla for body copy. Seven chapters numbered in Roman numerals unfold the club like a book, from the concept through to the FAQ.
Accueil
The Registration Funnel
A two-step flow — details, then payment — replacing back-and-forth messaging. Exactly what registration includes sits beside the form, with promo codes and reduced rates handled inline.
The Collection & Lead Capture
The first cohort's collection becomes a lead magnet: first name, email, consent, and the download fires. Visitors not yet ready to sign up still join the list.
A showcase that carries the club's voice and turns curiosity into registration, from first scroll to payment, with no manual step in between.